Our Story


Established in 2005.

33 Jewels at El Paseo is locally owned, and the only brick and mortar jewelry store to be founded and run by a woman in Santa Barbara. This makes our jewelry selection very unique, having something for every taste- we know what ladies want! Our tag line, "Where Santa Barbara gets engaged" lets you know we have the most unique selection of engagement and wedding bands. Our estate jewelry collection spans from the Victorian era through Edwardian, Deco, Nouveau and through the 1950's. 33 jewels also represents a diverse group of jewelry designers who use diamonds and precious stones in contemporary and varied designs.

For the men we have fine watches, William Henry pocketknives, money clips and pens, as well as other gent's accessories. We are a full service jeweler that does repairs, specializes in custom work and refurbishes old unworn jewelry into new favorite pieces.