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About Us

Located in the heart of downtown Santa Barbara, 33 Jewels at El Paseo is a favorite of locals and visitors alike. Along with a fantastic selection, we pride ourselves on our attentive customer service. While many of our clients visit our shop, some of our most satisfied customers have never even been to California – we’ve handled the simplest requests and most complicated designs over the phone!

A gallery for jewelry artisans, we are proud to represent Steven Battelle, Alishan, Bizzotto of Italy, Larry Stark, Ferjenni, Charles Garnier Paris, Frederic Sage, Memoire, KC Designs, Doves, Jerry Spaulding, DiaDori, Cherrie Thumb, Almor, Annette Aissa, Barkev’s, and Komo Koa Wood Rings, among others. Nationally recognized and locally based artists Corrina Gordon, Lee Charles Buckingham, and Graham Edney also call 33 Jewels home.

With a large selection of handmade and estate engagement rings and wedding bands we are “Where Santa Barbara Gets Engaged!” Owner Diane Wallace specializes in helping you find or create your perfect design at your ideal price.

Sapphires, emeralds, opals, tanzanites, rubies, moonstones, and black, brown, and yellow diamonds are a few of the many precious gemstones that we source from all over the world. Working with you we can bring your dreams to life with the high quality, sustainably certified gems!

We love rose gold! Popular since the Victorian era, rose gold is experiencing a resurgence, and 33 Jewels has the largest selection in Santa Barbara! We also carry yellow gold, white gold, platinum, palladium and sterling silver.

If it’s one-of-a-kind estate jewelry you like, we’ve assembled a wonderful collection of Edwardian, Victorian, Art Deco, Art Nouveau, and bridal jewelry for you. The craftsmanship and attention to detail in these pieces from days gone by has stood the test of time and remains a great investment.

Men don’t need to sit on our famous “Man Bench” – they can shop too! We carry a beautiful assortment of limited edition William Henry knives, money clips, pens, and divot tools.
33 Jewels is also the sole U.S. dealer for The Chinese Timekeeper, a luxury watch line from Hong Kong and Arcadia Watches from Geneva, Switzerland. We’re a boutique outlet for Marvin Watches of Switzerland. If you desire an American made, high quality timepiece, we are also a west coast salon for Filip & Co. automatic watches. We have a great selection of cufflinks, both modern and vintage from the 1950’s and 60’s, as well as bracelets, rings and necklaces.

So many people are drawn into our store by our beautiful reverse-glass painted chandeliers by Ulla Darni. Ulla’s work hangs throughout our store, encompassing lighting, sculpture and art all in one piece.

Whatever it is you desire, please let us help you find it. Jewelry and fine objects, in all their forms, offer a lifetime of enjoyment and meaning, and create a lasting legacy.

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